A few weeks ago MTV premiered a new “reality” series about young self proclaimed Guidos and Guidettes, that appear to have been rejected from Real World casting auditions, called “The Jersey Shore.” I must say that previews for this awesomely bad show had me intrigued from the very beginning, and as the season continues I get more excited for each episode. Not only has the show given MTV another hit reality show, but the cast and the lifestyle portrayed has become a marketing force with in both interactive and traditional media channels. Although big name advertisers like Dell and Domino’s Pizza have pulled their ads from the shows time slot, it appears that many nontraditional forms of marketing are capitalizing on the show’s popularity.
Marketing Consulting Branding
media, msi, mtv
View MSI’s latest product video, developed for Chamberlain to showcase their newest addition to their brand of DIY home access solution. Far from a typical product introduction, MSI helped launch the new Chamberlain Wireless Motion Alert (CWA2000) system by developing this 5-minute mock documentary. It humorously demonstrates how the CWA2000 (has enabled one couple, the Harrisons, to take control of their property as it relates to the everyday battles of pesky neighbors, rambunctious teenagers, and neighborhood pranks. Shot to resemble an amateur home movie, the video follows the Harrisons as they take a stand to protect their home and sanity by installing the CWA2000 at key locations around their property. In addition to visually showing where the CWA2000 can be installed, the video also conveys ease of installation, affordability, reliability and functionality of the CWA2000 sensors. Check it out: http://www.youtube.com/user/ChamberlainDIY#p/a/u/0/8Q7sRyXuNuM
Marketing Consulting Branding
diy, youtube
It’s funny how many meetings and arguments I’ve sat through lately about the merits or utility of brands in tough economic times: “Why are they needed?”. “Do consumers even care?” And of course the most ironic chestnut of them all: “We can’t spend money on that stuff right now.” To which I will repeatedly say the same thing I’m going to here now: You’re already spending money on your brand , and very likely wasting a ton of it on things like errant purchasing decisions, misaligned innovation, bad licensing deals, and disorganized or uninspired personnel
Marketing Consulting Branding
bill rodi, branding, intern, msi
